Our purpose is to transform the financial market to improve people’s lives.
We are eternal pioneers because our vision is limitless and our goals turn the impossible into reality.
We do not own the truth. Different viewpoints and a willingness to experiment are what makes us learn and grow.
We shoulder our responsibilities and take action with the minimum needed to create value. And we go out and do it.
"The customer's interest is above any other interest, no matter with who or how many we have to fight for it."
— Guilherme Benchimol
NPS (Net Promoter Score) is the way we measure the quality of our services, and is also our main goal as company.
Our senior executives are all shareholders of XP Controle, which, in turn, owns a relevant part of XP Inc.’s shares, thus ensuring full alignment of interests.
Our solid ownership structure also includes the world’s largest and most experienced private equity fund, General Atlantic, which focuses on growth equity and manages about $20 billion in long-term capital.
XP Investimentos foundation
We were born in a small room with 8 computers in Porto Alegre.
We discovered that Financial Education is the best way to help the Brazilian people to invest better. This is why we have created XP Education.
First affiliated office
This was the year we inaugurated the first affiliated office in Novo Hamburgo, RS. Today, there are more than 600 across Brazil.
The operations of our own Asset Management began.
We purchased Manchester CCTVM and AmericaInvest and started to work as a broker.
1st Place Trophy
We reached first place on the BM&FBovespa ranking amongst the independent brokers.
We launched XP Insurance Broker
We were awarded the “Most innovative companies in Brazil” prize, by Época Negócios.
We purchased the news portal InfoMoney
We began the XP Investments operations in Miami.
We purchased Clear Broker.
Sartus Capital operations began in London and Geneva.
We purchased Rico Investimentos.
Grupo XP is now XP Inc., a more modern and global brand.